ABOUT SAB WILL
This is a page dedicated to telling people why you do what you do.
My plan was to leave London behind and tour the world, living the bohemian life, or something. I didn't really have a clue what I wanted, but Paris did. I found something magically inspiring in the City of Light & Darkness, and my world tour stopped here. Now I spread my time between being creative myself and encouraging others like you to do so too, wherever you may be.
As well as running several 9-week programs and challenges each year, I hold retreats in Paris and coach people creatively in Paris or online around the world. I believe we are at our best when we are being creative and I try to lead by example!
So let's use it; there's an endless supply after all! Where do ideas come from? Who knows, but if we put ourselves in the right situations, in the right frame of mind, open to good things happening, we will imagine far more exciting possibilities than we could possibly do anything with! Which is why being able to choose certain projects, and then actually get down to work and produce, is another pillar of the creativity palace. In some ways, getting productive is the most exciting and rewarding bit of all.
These three words have been my motto for many years now. They guide everything I do and it's a cycle that includes everyone. When I create and share something, others get inspired. And when they learn from me and get new ideas and create and share in their turn, I learn from them too and on it goes. It's a virtuous circle we are all part of and we all benefit from, as long as we are active. I could add a couple of honorary principles - laughing and loving - to this trio, but they are actually part of everything so that's OK.
4 PILLARS TO A RICH, WORTHWHILE LIFE.
Creativity, productivity, curiosity and infinity are my four pillars. Creativity is about having interesting ideas in the first place, and this inventive spirit has brought us to where we are today, for better or for worse. But it is worthless without those who turn their ideas into solid reality you can see and touch. Productivity is creativity's twin sister. Being curious is about wondering how things work, but also about appreciating the weird and wonderful aspects of life, and that goes hand in hand with heaps of happy humour. Infinitiy is all about the deeper side of things, the mysteries and the frustrations we humans invent of not knowing 'everything'. It also encompasses love and relationships because that's what makes the world go round as we all know.
WHAT YOU DO
IS WHO YOU ARE.
If there's only one "label" I half-accept, it's the Label Destroyer. We are told who we are or who and how we should be from birth, and to be frank, we're too young to question any of these imposed beliefs. But thinking that we are "just not creative" or "we don't do that in this family" or "we've been bankers for six generations" or doctors or whatever doesn't help much. Getting forced into the family mold is a terrible starting point for original thought and inventiveness. In many cases we are taught to conform, and standing out in any way is not seen as a desirable trait. But many of us desperately do want to stand out, even just a little bit, to prove we are true creative spirits, and it is my mission to help people do exactly that. Wonderful!
ONE TO ONE
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